By Denise Chow, Staff Writer | April 30, 2014 08:59am ET
When Raphael Pirker needed overhead shots for a commercial he was filming at the University of Virginia, instead of spending thousands of dollars to rent a helicopter, he attached a camera to a 5-lb. (2.3 kilograms) model airplane, creating a custom drone to capture high-flying aerial views of the campus. A year earlier, the 29-year-old photographer piloted a similar drone around the Statue of Liberty in New York, buzzing the monument's iconic crown and recording stunning close-up views of Liberty Island and downtown Manhattan.
Drones have been used by the military for decades, but Pirker's videos offer a glimpse of just one possible way these robotic fliers could be used in the future. As advances in technology have made drones smaller and more accessible, their potential applications are extending far beyond their use as warfighters for the military or toys for hobbyists.
And people are taking notice. In December 2013, Amazon founder Jeff Bezos created a buzz throughout the tech world when he introduced the idea of using drones to deliver goods to online shoppers. The proposal sparked people's imaginations for how drones could be used commercially — bringing to mind images of city skies full of delivery drones carrying parcels to people's doorsteps. [5 Surprising Ways Drones Could Be Used in the Future]
The technology for this same-day delivery service, dubbed Prime Air, is already being tested, according to Amazon, but the futuristic endeavor hinges on forthcoming guidelines from the Federal Aviation Administration (FAA), the regulatory agency charged with overseeing civil aviation.
A new industry
Still, Amazon is not the only company investigating future uses for drones. In late March, Facebook purchased Ascenta, a U.K.-based aerospace company that manufactures solar-powered drones, for $20 million. And earlier this month, Google acquired Titan Aerospace, a solar-powered drone company that Facebook had reportedly also been courting, for an undisclosed amount.
Unmanned aerial vehicles have been increasingly popular in recent years. (See full infographic)
Credit: by Ross Toro, Infographics Artist
The tech giants are thought to be using their fleets of high-altitude, solar-powered drones to extend the reach of Internet connectivity across the entire planet.
But tech entrepreneurs, artists and innovators are noticing the power of drone technology as well. Like Pirker, Hollywood filmmakers say drones offer an inexpensive way to capture aerial footage without the noise and unavoidable vibrations of helicopters; nonprofit organizations are experimenting with using drones to deliver provisions or medical supplies to desperate communities in remote locations; conservationists are alreadyusing drones to monitor animals in the wild without disturbing their natural habitats; and private companies are developing drones to assist with disaster-relief and search-and-rescue operations.
"Robotics — including drones — is going to be one of the most important and influential technologies of the 21st century," John Villasenor, a professor of electrical engineering at UCLA and a senior fellow at the Brookings Institution, a nonprofit think tank based in Washington, D.C., told Live Science. "So it's not surprising that they have led to so much interest and discussions, not only in the business community but also more broadly."
While still a burgeoning industry, worldwide spending on drones is expected to more than double over the next decade, totaling just more than $89 billion by the year 2023, according to a market study published last year by Teal Group Corp., an aerospace and defense research company based in Fairfax, Va. In fact, the FAA estimates that as many as 7,500 small commercial drones could be operational within five years in the United States.
"We are going to see an explosion of drone entrepreneurship in the coming years," said Timothy Reuter, president of the D.C. Area Drone User Group, a community organization dedicated to teaching people how to build and operate personal drones. "Aerial photography and videography will be the gateway drug, but it's going to extend so far beyond that, and we're going to see people do really exciting things with this technology." [How Unmanned Drone Aircraft Work (Infographic)]
What the future holds
But the road ahead could take more complicated efforts than merely tinkering with the technology and adjusting to the thought of seeing drones whiz by overhead, experts say. And it's Pirker who's been at the center of these discussions.
Pirker's aerial tours over lower Manhattan and the University of Virginia made him something of a pioneer, but the trailblazer is also at the heart of a decisive legal battle against the U.S. government.
In 2011, Pirker became the first and only drone operator fined by the FAA for flying a drone without a license. The agency fined Pirker $10,000 for his aerial stunt over the University of Virginia, claiming the photographer flew recklessly close to buildings and people. The first-of-its-kind penalty was appealed and brought before Patrick Geraghty, a federal judge with the National Transportation Safety Board. Last month, Geraghty ruled that despite the FAA's protestations, there are currently no laws in place banning commercial drones, and effectively dismissed the fine against Pirker.
The ruling was considered a victory for the burgeoning domestic drone industry, but it was just the beginning of a complex legal fight.
Pirker may have found himself at the vanguard of drone technology — what some predict could revolutionize the field ofpersonal robotics — but he is hardly the only innovator who sees vast commercial potential for drones. Yet with the technology currently floundering in regulatory limbo, the United States may be in danger of falling behind in the industry, with innovation and the potential economic benefits from drones mired in bureaucracy, experts say.
"One of the things that's sad is the U.S. regulatory environment is really holding us back," Reuter told Live Science. "While the rest of the world is rapidly moving ahead, we are losing ground in international competitiveness."
The FAA, which did not respond by publish time to multiple requests for comment from Live Science, has barred the commercial use of drones until regulations are developed to ensure the unmanned aerial bots can be safely operated in cities, near buildings and people, and in the same airspace asmanned aircraft. Late last year, the agency released a preliminary road map detailing its plan to adopt oversight of unmanned aircraft operations. Still, regulations for small drones that weigh less than 55 lbs. (25 kg) are expected no earlier than 2015, and it could be years later before rules are finalized for larger vehicles.
"In a way, drones have advanced so quickly that the law hasn't caught up with the technology," said Daniel Burrus, a technology futurist and the founder and CEO of Burrus Research, a Wisconsin-based research and consulting firm. "Until we get a ruling, it's a bit like the Wild West."
Meanwhile, other countries — including Australia, Canada and the United Kingdom — have already enacted more favorable policies toward the development of dronesand commercial applications of the technology, said Brendan Schulman, Pirker's attorney and a special counsel at Kramer Levin Naftalis & Frankel in New York City.
In Japan, for instance, some farmers have been using a radio-controlled drone designed by the Yamaha Motor Co. to spray fertilizers and pesticides over crops for the past 20 years.
But there are regulatory bodies in other countries that are taking just as restrictive an approach to drones as the FAA, at least for the time being, Schulman said.
"Ours is not a unique position in the world, but it's certainly not progressive at all," he added. "There are countries that are far ahead of ours, in terms of supporting, promoting and authorizing the commercial use of drones." [Photos from Above: 8 Cool Camera-Carrying Drones]
This is precisely why industry stakeholders are closely following the Pirker case, said Ryan Calo, an assistant professor of law at the University of Washington in Seattle. Pirker's case represents the first time the legality of the FAA's commercial ban has been examined, and the outcome could have important implications for drone operators in the future.
Even though the judge ruled in Pirker's favor last month, the FAA has appealed the decision, and the ensuing legal process could alter the current regulatory environment and offer a glimpse into how the agency may handle the 2015 regulations.
"Pirker is a really good test case," Calo told Live Science. "Ultimately, I don't see a scenario where what the FAA does collapses the industry, but it could delay things and give other countries a competitive advantage. Arguably, it has already slowed the development of the industry."
Regulation vs. innovation
Still, regulations are a necessary part of integrating any type of emerging technologyinto societies, Burrus said.
"Whenever you have a new technology that could create a hazard or could hurt people, you need rules and regulations," he explained.
Amazon's "Prime Air" drones are being designed as a same-day delivery system.
As part of the regulatory process, the FAA will also have to consider the limits of just how much commercial drone activity is safe. If Amazon's Prime Air is approved, Burrus said, what would stop other companies from following suit with similar delivery services? And if that's the case, would densely populated cities see swarms of drones constantly flying overhead?
"If this is happening over parts of the countryside, it might be fine, but if all these drones are flying over Manhattan, it could be crazy and, not to mention, dangerous," Burrus said.
The possible ubiquity of drones has alsoignited debates about privacy rights. Advocacy groups worry that drones used in law enforcement, for example, could open the door to abuses of power.
"Our belief is that we need a system of rules to ensure that we can enjoy the benefits of drone technology — and that includes the benefits with private uses of drones — without bringing us closer to a surveillance society," said Allie Bohm, an advocacy and policy strategist with the nonprofit American Civil Liberties Union (ACLU), a nonpartisan organization dedicated to defending the rights and liberties of Americans, based on the country's laws and Constitution.
Even hobbyist drones could be used for nefarious purposes, such as snooping on people, spying through windows or gaining unauthorized access to people's backyards, Bohm said.
Yet many of these issues fall under the purview of existing "Peeping Tom" laws and privacy torts, Schulman said. Many of theprivacy concerns raised so far, he claims, have been knee-jerk responses to a new technology, and have strayed from the root of the problem.
"The reaction thus far has been to try to restrict or target the technology for regulation, as opposed to targeting the offensive conduct," Schulman said. "I think that's the wrong approach to have. We should certainly have discussions about privacy, but we need to focus on what really matters."
Finding a balance
To help with the regulatory process, the FAA selected six test sites across the country to conduct research on the certification and operational requirements needed to integrate drones into the national airspace. On April 21, the agency announced its first test site — a location in North Dakota — is now operational.
As the FAA crafts the rules that will shape the drone industry, the tricky part will be to find the appropriate balance between regulating against reckless behavior and allowing enough freedom for innovation to occur naturally within the rapidly advancing field, experts say.
Schulman's concern is that the FAA's rules will be too restrictive, which could create an unreasonable burden on the emerging technology. He compares the process unfolding now between the FAA and the commercial drone industry to what happened in the mid-1990s during the commercialization of the Internet, which was initially created as a tool for the government and the military.
"If, at that time, a federal agency said to the American public that they cannot commercialize the Internet until all regulations are in place concerning its use, it would have prevented many of the most valuable companies from emerging — everything from eBay to Yahoo to Google," Schulman said. "If the government had stood in the way of the commercial use of the Internet, it would have been very damaging to the American economy."