Marketers are investing more into content marketing than ever before – but just like them, you want to make sure that you get the best ROI.
One of the SEO myths that you shouldn’t believe is that “using SEO tools can get you penalized.” This just isn’t true. Google penalizes site owners because they try to game the system with over-optimized keywords and anchor text, not because they used a specific tool.
In fact, once you’re armed with the right tools, the search engine space is yours to dominate. You just need to be clear about your goals – whether that’s generating more leads, closing more sales, or something else.
Researching viral blog post ideas, creating high-quality content, and reaching out to influencers to promote your content can be hectic. You don’t want to waste your precious time and that of your target audience. The right tools can help you save time.
Without further ado, let’s explore the 14 top content marketing tools.
1. Pingdom Website Speed Test
Speed is important to Google, so it’s important to know your page load time. Here’s how Google explains it on theirWebmaster Central Blog:
According to Amit Singhal, Principal Engineer with Google’s Search Quality Team, a page’s relevance carries more weight than site speed, but site speed is definitely taken into consideration as a ranking factor.
Another reason you have to improve your site speed is because the average attention span of a user is just eight seconds – shorter than that of a goldfish. Users want quick answers to what they’re searching for. If you can provide those answers and engage your target audience, in spite of their short attention spans, you’ll keep them glued to their screen.
Consumers on ecommerce sites can be influenced in a purchasing decision by the speed of your site. According to Radware, 51% of online U.S. shoppers say that if a site loads too slowly, they won’t complete a purchase, even where they’d already begun the checkout process.
Then, provide a head keyword and simply review the longer search phrases KTD suggests:
4. Ahrefs Content Explorer
There is a new and powerful tool from Ahrefs. It’s called the Content Explorer, and you can use it to find the most shared topic for any particular topic in any niche.
It works much like BuzzSumo, but I’m beginning to fancy the clean results from the Ahrefs tool. Follow these basic steps to find the most shared content, so that you can model its structure and replicate its success for yourself:
Step #1: Visit Ahrefs.com. Select the “Content Explorer” Tab.
Step #2: Plug a keyword into the search box (e.g. link building). Click the orange “search” button:
Step #3: Analyze results. From the list, check the most shared content and carefully study the headline and structure to determine the factors that made the post successful.
Obviously, people liked the headline enough to click on it, and they liked the content enough to share it. Use that headline to model a unique headline for your next blog post.
If your headline can captivate your audience, you’ll drive engagement and increase your conversion rate. Here are some headlines modeled on the example:
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This is my own content marketing and SEO Tool. QuickSprout tells you what you’re doing wrong with your site, and gives you suggestions on how to increase search traffic. It’s easy to use and may change the way you do SEO.
Step #1: Analyze your blog. On the homepage, just plug your site url (e.g.nerdfitness.com) into the search box, then click the “LOG IN WITH GOOGLE” button:
Step #2: Analyze site. Review your results to find out how your site is performing in terms of speed and SEO. If your results include warnings, it just means that you’ve got some tweaking to do. Once you complete that work, you’ll significantly increase your search traffic.
In the SEO analysis report above, you’ll notice that nerdfitness.com generated three errors, which can be fixed instantly:
There are more warnings for the images:
These are simple ways to fix the above warnings:
Write heading tags containing 15 – 65 characters. If the length exceeds 65 characters, your headlines will not display fully on search results pages.
Images should have descriptive alt attribute values. Don’t leave them empty and don’t use generic descriptions. Make sure at least one keyword appears in the alt attribute in a natural way.
You can also analyze your competitors’ sites using QuickSprout’s content marketing tool. This can help you determine what you can do to improve:
Just click the (+) icon to expand the section, then add up to three of your competitors’ URLs:
When you spy on your competitors, you’re likely to discover opportunities to outsmart and outperform them. Just as you spy on their keywords, you can also get a sense of their overall SEO performance, then come up with a strategy to do a better job.
6. Emotional Headline Analyzer
Over the years, I’ve learned that customers make purchasing decisions based on emotions and justify it by logic. For that reason, another powerful tool you should always use is the Emotional Headline Analyzer from Advanced Marketing Institute.
What do you think a brand is? Isn’t it how people feel about your business and product?
This means that if you’re not appealing to people’s emotions, your blog posts will not be read, let alone shared on social media networks. According to Zig Ziglar, “People don’t buy for logical reasons. They buy for emotional reasons.”
Oftentimes, we buy smart phones that we don’t necessarily need, only to wonder later what prompted us to do so. That’s the emotional truth of being human. Smart copywriters already know this and take advantage of it in their copy.
The rational buyer wants to be given a logical reason for every choice. Theemotional buyer, on the other hand, doesn’t care and may not analyze the decision until after it’s made and the purchase has been made.
Since the headline is the first contact point between you and your customers, you have to craft it carefully so that it appeals emotionally to your customers.
Follow these simple steps to nail an emotionally-compelling headline:
Plug the headline you’ve written into theHeadline Analyzer, select your categories and click the “Submit for Analysis” button:
Here’s the result:
Note: An Emotional Marketing Value (EMV) of 22 or more means you have a good headline – especially when it’s empathetic, like the one above. It appeals to people who want someone to feel their pain and solve their problems.
Have you ever considered yourself a good orgreat writer? The word “good” and “great” can be relative, depending on your perception.
But if you’re a website owner or blogger, you always want more people to read your content. You want to reach the right audience with your message, because you believe that a single idea can make the world a better place.
TrendSpottr is a content marketing tool that predicts emerging trends. With it, you’ll know exactly what your target audience is desperately looking for right now, and how to meet their needs.
If you’re a writer but you can’t gauge the impact that your article or blog post will make, it shows you’re not versatile or knowledgeable enough in your industry.
If you want to improve your search traffic, you have to carefully plan your content and continually study your customers to stay on top of your game.
But even that isn’t enough. You also have to hone the skills that will help you craft amazing and useful content that will keep people up until midnight in order to read it.
Strong writing skills that spur people into action can double your blog engagement.
And the more engagement you create, the more social shares your content is going to generate, especially when it’s in-depth and contains visual information (e.g. images, videos, and so on).
TrendSpottr capitalizes on the fact that certain types of content tend to go viral. Content that is funny, controversial, oremotionally provocative is more likely to be shared widely.
Kelsey Libert of Inc. magazine said thatoptimizing your blog content for large social media networks is key to getting more shares and likes. This means that Facebook should become one of your primary focal points, because it can get you more readers and site visitors.
Here’s how to use TrendSpottr to spot and take advantage of trending topics and viral ideas, and connect with social media influencers:
Step #1: Visit TrendSpottr.com. On the homepage, click the green “GET STARTED” button:
Note: TrendSpottr is not cheap. It costs $199/month. But you can sign up for the 14-day free trial period, and test the waters. If you’re not satisfied or don’t have enough money to renew, just opt out.
Step #2: Click the green “Start Your Free Trial” button.
Step #3: Register an account. Simply fill in your personal information (email, name and country).
Click the “register” button, then log in to your email account and click the link in the verification email.
Step #4: Log in to TrendSpottr to see trending topics.
But studying the data provided by Google Analytics helps you understand not just the search queries people use to find your site, but also the demographics behind your visitors. This information can ultimately help you double your search traffic.
In other words, they started focusing on customization through search queries used by their target shoppers.
Through my work with clients in improving their search traffic, one of the surprising things I’ve found is that most of them either don’t care about Google Analytics, or else are ignorant about its full potential.
If you want to double your search traffic, the three things you should study on your Google Analytics dashboard are:
1). Landing Pages: This will show you the pages that users click when they visited your site – the most popular page, the exit page, and how many pageviews you get. This tells you which pages are your high-converting landing pages, and ways to improve on their performance.
When you log in to your Google Analytics Dashboard, click Acquisition > Search Engine Optimization > Landing pages:
2). Search queries: This is the second most important thing to work on if you want to double your search blog traffic. Google Analytics provides a long range of search queries (keywords) that are sending you the most traffic.
To find these search queries on your Google Analytics dashboard, click on Acquisition > Search Engine Optimization > Queries. You’ll see a default page like this asking you to “set up webmaster tools data sharing.’” Go ahead and click it, then follow the simple steps as prompted.
When you log back in and click on your search queries, you’ll find a result similar to the one below:
Looking at the “queries” screenshot above, you’ll notice that the most searched keywords that are generating search visitors to QuickSprout.com are:
Now that I know the best keywords to optimize my content for, I could pick one of the keywords and find long-tail variations that have less-competition and are easier to rank for.
3). Geographical Summary: Where are your visitors located? If you want to attract visitors from a particular country, Google Analytics will show you whether you’re successfully doing so.
On your dashboard, click on Acquisition > Search Engine Optimization > Geographical Summary:
An effective content strategy relies on exclusive research and promotion.Inbound.org is an inbound marketing community, not a tool per se. But it can be helpful for researching blog post ideas and for connecting with other people.
In the digital marketing world, relationships are important. You need to network with other people and cross-promote each other’s blog posts.
When you publish a useful blog post, and as part of your promotion of that post, head to Inbound.org and submit your page URL:
You may think that writing a useful blog post is all there is to solving your readers’ problems, but that’s not true. You have to give them what they want, wherever they want it. If you put them first, your blog trafficwill increase.
One of the ways you can do that is by collating your best blog posts in one place. This can double your traffic, because you’ve saved readers the time they’d otherwise spend scouring search engines.
Paper.li is the easiest way to give your published blog content a slick new format. The tool helps you collect, publish, and share high-quality content all over the web. And it’s 100% free. Just follow these simple steps:
Step one: Sign up at Paper.li. Click the “Get Started” button. See screenshot below:
Step two: Log in with Twitter, Facebook or Email: I personally prefer to log in with my Twitter account but the choice is yours.
Step three: Create your newspaper-like page. Just fill in the title of your paper.
Step four: Set your page’s main keyword. Just type in the exact keyword that you want to collate blog posts on – this should be fairly easy if you’ve clearly defined your target audience.
Next: select the blog post that you want to share and make your paper.li page.
Remember that your blog traffic depends on how useful and interesting your blog posts are, not necessarily how gorgeous your site is (although that, too, is important).
Your Paper.li page will look something like this:
Paper.li works because the technology is based on iterating ideas and blog posts for readers. And the more often they see and read your content, the higher the chances of converting them.
PowToon is a content marketing tool for creating animated videos and presentations. You and I know the impact of visual marketing. According to Dr. James McQuivey of Forrester Research, a one-minute video is worth 1.8 million words. At that rate, you’d need to work for 150 days before achieving the impact of a one-minute video.
Diode Digital also found that video marketing is 600% more effective than direct media and print media combined.
The study further revealed that 60% of site users and customers prefer to watch a video than read plain text, if it’s available on the page. YouTube videos also remain popular and have been a popular promotional tool for small businesses and multinational companies alike.
Discovery Digital Networks saw a spike in YouTube video views when they added captions to their videos. They’ve created and published over 300 videos so far, and their target audience members always respond to them.
Don’t take these distractions lightly. They can cripple your effort and greatly reduce your ROI. Most companies who have discovered the power of using a to-do list have successfully increased their productivity by 256%.
Smart marketers are working smarter than ever before. As a result of this, they want towork less and earn more. Don’t we all?
RememberTheMilk can help you keep pace with your obligations, and it’s 100% free.
To use RTM, on the homepage, just click the “Sign Up Free” button to get started. Then follow the prompts to get your first to-do list ready.
So many things are going on in the mind of a digital marketer. To save time and achieve more, RTM’s task management features may be helpful.
I use Visual.ly to create all my videos, presentations, and infographics, including the ones you see at QuickSprout.com. I’ve tried several other infographic software tools, but Visual.ly best meets my needs.
Infographics have the potential to generate more traffic and social shares than plain text does if you promote them strategically. In the past, I’ve generated over 60,000 visitors to my blog through infographics. Interestingly, you can syndicate your infographics across social media networks and increase your reach exponentially.
I made sure that every infographic I put out there is data-driven and useful, as with the following example:
Note: Visual.ly is not a free infographic tool, so it’s better suited to businesses with a marketing budget.
If you’re on a tight budget, you may want to use dribbble.com to find an infographic designer at a cheaper rate. On the site, type in “infographic designer” and hit “enter.”
Simply choose a designer whom you’d like to learn more about, and find the right fit for your infographic needs.
Note: Learn as much as possible about the infographic designer. Check their portfolio and any comments left by clients. When you’re satisfied, you may want to hire the infographics designer and from there, build a relationship with them for your future needs.
14. Meme Generator
Out of the 15 types of content that drive the most traffic, memes are unique – and under-utilized by content marketers. Memes are fun ways to express powerful ideas to your target audience. When well done, they can appeal to diverse kinds of people simultaneously and spread like wildfire.
The typical meme is usually comprised of stylized text on an image.
People love memes because they’re funny and highly relatable.
However, bear in mind that memes may not be right for your readers – especially if that’s all you share. Just like infographics, you have to create useful content around it.
Bear in mind that animated gifs are also growing in popularity. Not only do people want static images, but they also want images that will evoke emotion and trigger their brain cells to act – animated gifs and videos do exactly that.
If you’re ready to create Memes, go toMemegenerator.com. Click on one of the images to customize it:
User optimization will improve your blog traffic by 83% within seven months if you get serious about content marketing.
Every tool on this page is aimed at helping you convince your target audience to perceive you as the authority in your industry.
Ideally, you can use storytelling to communicate clearly with blog readers and customers, thus building a strong value proposition for your online business.
As long as your content is well researched and always appeals to the user – not because you want to impress them to trust you, but to express your own worldview and offer practical solutions to their problems – you’ll ultimately drive more search traffic to your blog.