You've seen it everywhere: on TV advertisements and billboards, on Twitter and Facebook, on ironic T-shirts and baseball caps. You may have even heard a cheeky millennial say it out loud.
But the humble hashtag (#) isn't just a fad. In its true iteration — as early Twitter users truly intended — it served as a way to carry on a conversation with a diverse audience.
Today, the hashtag represents a golden opportunity for small-business owners to send a message across multiple platforms — quickly.
We've partnered with American Express OPEN for an in-depth look at how to harness the power of social media to build your business. With one simple hashtag, you can drive brand recognition, improve reach and engage in a give-and-take with your customer base.